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Golazo Advertising Agency launched the “Unwrap the Fun” campaign to reintroduce Ting Ting Chewing Gum as a vibrant, nostalgic, and youthful brand. Aimed at Gen Z, the campaign focused on boosting brand recall and encouraging product trials through culturally relevant storytelling and interactive experiences.

The strategy combined a bold visual rebrand with social media buzz, influencer-led challenges like the #TingTingChallenge, and music collaborations with Afrobeat artists. Activations in schools, campuses, and youth-centric spaces—alongside colorful street marketing—helped Ting Ting reconnect with young, trend-conscious consumers in a fun and engaging way.