JAmbo Jet

Golazo Right-Here partnered with Jambojet to develop a bold, attention-grabbing campaign aimed at shifting public perception around the affordability of domestic air travel. The creative execution cleverly transformed loose coins—often seen as insignificant change—into the silhouette of an aircraft, symbolizing that just a small amount of money could now get Kenyans flying. The visual was complemented by a simple yet powerful message: “It now costs a lot less to fly,” with clear mentions of key destinations like Nairobi, Mombasa, Kisumu, and Eldoret. Golazo Right-Here’s strategy focused on demystifying the cost barrier to air travel, using high-impact visuals, relatable symbolism, and emotional resonance to connect with budget-conscious consumers. The result was a widely circulated and memorable campaign that reinforced Jambojet's positioning as Kenya’s most accessible airline.