In a market for chewing gum overflowing with options, Golazo Kenya helped Fresh Chewing Gum break through the noise. Tapping into its strengths of flavour and fun, we developed a bold, digitally driven rebranding campaign that gave Fresh a whole new persona and an unmistakable place in pop culture.

By creating a playful identity, a lively online community, and attention-grabbing content, we repositioned Fresh as the brand to chew on and chat about. The campaign sparked top-of-mind awareness, generated a significant sales boost, and carved out a unique niche for Fresh in its category.