AMAIZE

Golazo Right Here spearheaded the market entry of Amaize, Capwell Industries' premium maize meal, by conceptualising the brand identity and executing its launch campaign.

 

We "birthed" the Amaize brand and brought it to life through a strategic mix of traditional media, impactful new media (leveraging digital platforms), and innovative advertising executions.

 

Engaging on-the-ground activations were implemented to drive trial, build brand awareness, and establish Amaize as a preferred choice in the premium maize meal category.