ABSA 

Golazo Right Here proudly partnered in the momentous unveiling of a vibrant, new African banking brand, Absa Kenya. Transitioning from Barclays Kenya, we launched a series of impactful campaigns designed to establish the Absa brand and its banking products, spanning both the Retail and Business Banking sectors, within the Kenyan market.

 

Our strategic approach integrated compelling influencer collaborations to build trust and relatability, high-visibility outdoor, television, and radio advertising to drive brand awareness, and engaging on-ground and online activations to bring the Absa brand story to life in tangible ways.

 

By incorporating these elements across both digital and physical touchpoints, we aimed to create a resonating brand experience, promoting positive association and preference for Absa Kenya.